Funding creative projects like books, music, and games has always been traditionally handled by publishers. However throughout the years it has become easier and easier to self-publish. However many higher tier projects requiring multiple people and large budgets didn’t really have a choice but to find a willing investor. Often these investments would be tied to strict deadlines and loss of creative control.
Since 2008 there has been a new kid on the block, Kickstarter. This company specializes in helping everyday people and independent businesses get crowd sourced funding. At this point you’re probably wondering what does crowd sourced funding mean? The simple answer is a lot of little investments by anyone and everyone that in the end helps fund the project or idea to be accomplished.
Today there are a plethora of projects all with enthusiastic creators who are ready to bring you and me projects that we care about. Sure there are some projects out there that are just not worthy however the ratio of good to bad if ever estimated would probably be about 1000 to 1. The good thing about all of this is that if the project misses it’s goal even by a small amount the project does not get funded and your money is never withdrawn.
In some cases many projects have overshot their goal and in very rare cases have done so by millions. For instance let’s take a look at the Pebble: E-Paper Watch and it’s goal of $100,000. This funding run just ended and netted the project $10,266,845. Now if you think that this project was being funded over the course of a year, well sorry to say but you’re wrong and in fact the funding for the project began on April 11, 2012.
One of the amazing things is that there are plenty of other success stories. Crowd funding is not some kind of sham or hogwash but a great way for people to get together and make things happen. Just take a look and see if there are any projects you’re interested in. Start small and work you’re way up as feel comfortable giving more. In return you get cool stuff and in many cases at costs far discounted from retail. Join the Kickstarter and become apart of the social economy.


